Entrepreneurship ,Yale Management School week 2

Our reading assignment  for next week is Mission in a Bottle  by Seth Goldman and Barry Nalebuff (The Honest Guide to doing business differently and succeeding)

Mission in a Bottle


This is an  entrepreneurial story of a Professor and his former student who started a beverage business because they could not find a  healthy beverage  that met their needs. In 10 years  they grew  business from $0  to $88.5 million in revenue and later sold the business to Coca Col .

We will be having a 2 day class with Barry Nalebuff (The professor) next week where he will be sharing his experiences and challenges.

Barry Nalebuff

Barry Nalebuff is an expert in game theory and has written extensively on its application to business strategy. He is the coauthor of six books: Thinking Strategically and The Art of Strategy are two popular books on game theory with over 300,000 copies in print. In addition to his academic work, he has extensive experience consulting with multinational firms, from American Express, GE, and McKinsey to Google and Rio Tinto. He advised the NBA in their negotiations with the National Basketball Players Association and serves on the board of Nationwide Insurance. In 1998, Barry together with one of his former students, Seth Goldman, cofounded Honest Tea. I will keep you updated