Our reading assignment for next week is Mission in a Bottle by Seth Goldman and Barry Nalebuff (The Honest Guide to doing business differently and succeeding)
This is an entrepreneurial story of a Professor and his former student who started a beverage business because they could not find a healthy beverage that met their needs. In 10 years they grew business from $0 to $88.5 million in revenue and later sold the business to Coca Col .
We will be having a 2 day class with Barry Nalebuff (The professor) next week where he will be sharing his experiences and challenges.
Barry Nalebuff is an expert in game theory and has written extensively on its application to business strategy. He is the coauthor of six books: Thinking Strategically and The Art of Strategy are two popular books on game theory with over 300,000 copies in print. In addition to his academic work, he has extensive experience consulting with multinational firms, from American Express, GE, and McKinsey to Google and Rio Tinto. He advised the NBA in their negotiations with the National Basketball Players Association and serves on the board of Nationwide Insurance. In 1998, Barry together with one of his former students, Seth Goldman, cofounded Honest Tea. I will keep you updated